Elgie Bright: What’s the Secret to Thriving in Retail Automotive?

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We talk a lot about the future of automotive—EVs, AI, digital retailing—but what if I told you that the biggest game-changer for our industry isn’t just about the tech? It’s about people.

Today, I’m sitting down with Elgie Bright, Chair of the Automotive Department at Northwood University, to talk about something that doesn’t get nearly enough attention: the next generation of automotive leaders and what dealers need to do right now to thrive in a rapidly changing world.

Here’s what we unpack in this episode:

  •  What makes Northwood University THE place for automotive education?

  •  The shift from transactional sales to true customer relationships

  •  What dealers can learn from Walmart, CarMax, and even... Nokia?

  •  The #1 thing dealerships must do today to stay ahead of disruptors

  •  The power of after-sales service in building customer loyalty

  •  Why the Northwood Auto Show and Full Tank High School Camp are game-changers for the industry

Elgie and I break down real, tangible insights that dealers, GMs, and industry leaders need to hear—including how Northwood’s Auto Show and High School Talent Program are changing the game.

Oh, and if you’ve ever had a bad trade-in experience, you’ll love the real talk on why dealerships still make customers jump through hoops—and what needs to change ASAP.

If you’re in retail automotive—or just fascinated by the future of the industry—you can’t afford to miss this one. Hit play and dive in!

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