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In this captivating solo episode, Spisak delves into the untapped potential within every dealership. He discusses how focusing on the front-line employees and helping them improve can lead to enhanced conversion rates, increased growth, and higher net profits. David introduces a revolutionary coaching platform, SOAR, that leverages the exceptional talent already present within the dealership. By certifying high-performing salespeople and managers as coaches, a strong bench of leaders is built for future expansion. Drawing from his own experiences and expertise, David shares a vision that focuses on the potential of individuals and the collective strength of a dealership’s team.

What We Discuss In This Episode:

The Stagnation of Sales Performance

David reflects on his early days in the business and the prevailing average of 10 cars sold per month. Despite the emergence of CRMs and their continuous advancements, the numbers have remained unchanged for decades. He raises the question: “Weren’t CRMs supposed to make us better?”

Motivation and Behavior Change

Acknowledging that technology alone is not enough, David explores the critical factors that contribute to sales success. Motivation, as instilled by managers, and the desire to make more money are vital but not sufficient on their own. Discover the key insights David gained from coaching thousands of professionals and how their success stories revealed common traits among top performers.

Unveiling SOAR: The Missing Piece

Driven by the need to bridge the gap between motivation and results, David introduces SOAR, an industry-first app designed to transform sales behaviors. Drawing inspiration from successful apps like Nike Plus, 75 Hard, and health tracking platforms, SOAR leverages science and psychology to help salespeople increase their income and achieve their goals.

How SOAR Works and Why It’s Different

David shares the unique aspects of SOAR that set it apart from other apps and technology solutions in the industry. Emphasizing the importance of simplicity and ease-of-use, he explains how the app can be set up within minutes and seamlessly integrated into a salesperson’s daily routine. Discover how SOAR’s personalized sales funnel and effortless tracking system empower salespeople to connect their activities with tangible income growth.

Unleashing the Potential of Salespeople

David reveals a groundbreaking approach to driving dealership success by investing in the growth and development of salespeople. By helping them increase their income, enhance their career prospects, and hone their skills, everyone benefits. David emphasizes the importance of aligning individual goals with the dealership’s objectives, ultimately resulting in increased conversions, improved return on investment (ROI) from advertising spend, and higher vehicle sales. Learn how these tangible outcomes contribute to overall growth and amplified net profits.

Here are a few thought-provoking questions and key takeaways that will pique your interest from the episode:

  1. How can focusing on individual growth and success habits impact dealership performance?
    David explores the significance of creating meaningful goals and implementing the right daily regimen, as well as the profound impact these habits have on achieving success.
  2. How can leveraging internal talent lead to a stronger dealership?
    Discover the benefits of certifying exceptional salespeople as coaches and empowering them to help others improve. Witness how this strategy builds a powerful and successful network within your dealership, fostering growth and continuity.
  3. What is the future of the automotive industry and the role of a robust bench?
    David highlights the importance of developing a strong bench of leaders within your dealership, a crucial aspect in the face of industry consolidation. Learn how cultivating internal talent ensures a smooth transition and sustainable growth as you expand your business.

Connect with David Spisak to Achieve Exponential Growth:

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