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In this episode a special guest, Becky Chernek, joins David Spisak to discuss the intricacies of the automotive industry in the dynamic year of 2023.B ecky Chernek, renowned for providing top-notch finance and insurance training for auto dealers across the USA and Canada, shares her insights on how dealerships can adapt and thrive in an evolving market. The conversation is engaging, thought-provoking, and filled with strategies that will captivate anyone connected to the automotive sector.

What We Discuss In This Episode:

  • How has the automotive industry evolved over the last couple of years, and what challenges are dealerships facing in 2023?
  • Why is consistent and rigorous training crucial for sales teams, especially in the current market conditions?
  • How can dealerships bridge the gap between the online and offline car-buying experience for customers?
  • What are the key factors contributing to buyer fatigue and how can dealerships overcome them?
  • How can dealers adapt to shifting market conditions and maintain profitability in the face of rising interest rates and inflation?
  • What role does technology play in creating a seamless and delightful end-to-end customer journey?

Discovering the Epiphany:

The conversation between Becky Chernek and David Spisak provides an eye-opening perspective on the challenges faced by dealerships in 2023. From revealing how market forces have led to the devaluation of car brands to the current struggle in retaining skilled sales personnel, they discuss the urgency of recalibrating dealership approaches to ensure success.

Understanding the Solution:

Becky and David explore innovative solutions to engage customers effectively and improve sales processes. They discuss the necessity of adopting modern retailing strategies, emphasizing the importance of single-point-of-contact interactions and transparent pricing. The conversation dives into the benefits of technology, such as A to Z Sync, in elevating sales teams and optimizing the end-to-end customer experience.

Why Should You Listen

If you’re part of the automotive industry or simply curious about its inner workings, this episode is a must-listen. This Episode offer invaluable advice on navigating the complexities of the current market. From strategies to engage customers online to revolutionizing the way dealerships interact with buyers on the lot, this episode promises to leave you with a fresh perspective on how to succeed in the automotive industry in 2023 and beyond.

Join Becky Chernek and David Spisak as they unravel the key to dealership success in the dynamic landscape of 2023. Learn how to adapt, innovate, and thrive in an ever-changing automotive market by tuning in to this engaging and empowering episode.

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