Brad Mugg is the Managing Partner at Honda & Hyundai of Downtown Los Angeles. Brad Mugg brings over two and a half years of experience steering Downtown LA Honda to unparalleled success in Southern California. His innovative approach to leadership, keen understanding of the market, and commitment to cultivating a unique workplace culture have set him apart in the competitive automotive landscape.
Join us as we explore the dynamic world of automotive retail and get an insider’s perspective on navigating the industry’s twists and turns.
What We Discuss In This Episode:
Adapting to Change: Brad shares his firsthand experience of taking the helm at Downtown LA Honda amidst the challenges of the pandemic. Discover how he transformed a conservative, protective environment into an agile, success-driven powerhouse.
Building a Winning Team: Learn Brad’s philosophy on recruiting the right people and fostering a culture that drives results. Find out how he turned an understaffed team into a cohesive, high-performing unit within 60 days.
Cultivating Culture: Dive deep into the importance of workplace culture in Brad’s leadership philosophy. Uncover the unique core values card that every team member carries, and explore the positive impact of a culture rooted in care and genuine connection.
Revolutionizing Sales: Brad challenges traditional hiring practices, preferring to build sales teams from the ground up. Explore the success of recruiting young talents, breaking the mold of industry norms, and creating an environment where everyone thrives.
Affordability Challenges: Get insights into the industry’s current struggle with affordability and the impact on car buyers. Brad delves into the changing dynamics of customer behavior, addressing the rising cost of ownership and its consequences.
Fixed Ops Triumph: Discover the secrets behind Downtown LA Honda’s fixed ops department’s phenomenal growth. Brad reveals the role of strong leadership, robust processes, and a unique approach that aligns service with the excitement of sales.
Navigating 2023: Gain a comprehensive understanding of the challenges and opportunities in the automotive industry in 2023. Brad shares his insights into the shifting landscape, affordability concerns, and the critical role of adapting strategies for continued success.
Join us for a riveting conversation that goes beyond the showroom floor, offering valuable insights and inspiration for anyone navigating the ever-evolving automotive landscape. Buckle up for an episode filled with wisdom, strategy, and a passion for driving excellence in the world of cars!
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