Today’s episode is a little bit different than usual. If you’ve been listening to me over the past few years, you know that I either share the knowledge I’ve acquired throughout my life or conduct interviews with people I’m looking for to learn what enables them to live remarkable lives.
But I will make a slight change in todays and subsequent episodes. I want to concentrate on the industry in which I’ve spent the last 40 years of my life: the automotive. While I focus on the automotive industry, specifically the retail side, I’ll continue to share experiences and teach skills entirely transferable to any industry.
Bringing me to the primary conversation topic for today, “Carvana.” Carvana has established itself as an unstoppable force in the used automobile industry. Should dealers be concerned that this automobile brand has altered the public’s image of how used cars are purchased and sold?
In this episode, we discuss Carvana and provide some tips and insights on how to regain your territory.
Even though Carvana did a great job of explaining how simple it is to buy or sell a car online, as dealers, we are aware that they aren’t acting any differently from the rest of us. Although there is still a lot of back and forth in their procedure, they have successfully attracted customers who like hassle-free transactions because they have spent so much time and money advertising how simple their transactions are.
It’s critical to reinforce the notion that dealerships are necessary for various reasons that many consumers may not be aware of. It’s essential to promote your sales and inventory data, but it also wouldn’t harm to highlight your humanitarian activities and other local affiliations. There is no guilt in letting customers know that their money would be better spent with you than with a large chain because many customers value the effort of shopping locally.
I think the problems rest with the company. They face competition from the independent, franchise, new, and used car dealers. While they have significant advantages, such as a multi-year head start in terms of this online open approach to automobile shopping, there are other areas in which they simply cannot compete. A parts and service department is one of the crucial components that enables a typical dealership to maintain a certain degree of ongoing profitability and cash flow. However, this department does much more than just product sales. It allows those dealers to establish a lasting connection throughout the ownership cycle.
Listen to the full episode for valuable insights as David shares his thoughts on Carvana and offers up a few tips to reclaim your turf.
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