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David Gonzalez is the General Manager and Head of Fletcher Jones Motorcars.

Established in 1946 as well as being family-owned and operated since 1946, the Fletcher Jones Company has grown into one of the largest and most respected automotive groups in the world. Their flagship store, Fletcher Jones Motorcars in Newport Beach, has been the Nation’s #1 Mercedes-Benz Center in New Car Sales for 21 consecutive years.

What We Discuss In The Episode:

The Future of Retail Automotive: We dive deep into the challenges facing the automotive industry, exploring the impact of electric vehicles (EVs), autonomous technology, and the potential agency model on dealership profitability. Get ready for an eye-opening discussion that reveals the real threats and opportunities in the automotive world.

The Fletcher Jones Success Formula: Discover the secrets behind Fletcher Jones Motorcars’ consistent success. David Gonzalez shares how their dealership’s focus on human capital, culture, and processes sets them apart in the industry. Learn why it’s essential to have a team of dedicated individuals who are empowered to be entrepreneurial.

The Importance of Processes: David Gonzalez emphasizes the critical role that processes play in the dealership’s operations, from sales to service. Learn how efficient processes can significantly impact the bottom line and customer satisfaction.

Leaving No Money on the Table: In this episode, we explore how dealerships often miss out on maximizing profits during both good and bad times. David Gonzalez and David Spisak share insights into why getting granular with your operations is the key to success.

The High-Volume Challenge: With Fletcher Jones Motorcars selling close to a thousand luxury vehicles in a single month, you’ll gain valuable insights into how they manage such high volumes of both new and used cars. Discover what it takes to maintain the balance between supply and demand.

In the world of automotive sales, Fletcher Jones stands as a testament to what’s possible when you prioritize people, processes, and exceptional experiences. David Gonzalez provides valuable insights into their formula for success, offering lessons that can revolutionize any dealership.

So, if you’re in the automotive industry or simply curious about the secrets behind a thriving dealership, this episode is a must-listen. Tune in to uncover the strategies, mindset shifts, and practices that have made Fletcher Jones a legendary name in the automotive world. Your journey to automotive excellence begins here.

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