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Doug Eroh is the President of Penske Motor Group and President of Longo Toyota Company in El Monte, California, which is Toyota’s largest dealership in the United States.

In this episode, Doug shares his experiences with the Tekion platform, which has helped his dealership improve service efficiency, associate proficiency, and customer satisfaction.

The platform has allowed Longo Toyota to go paperless, resulting in an easier write-up process for customers and faster workflow through their shop. The electronic dispatch system has also helped improve technician engagement and efficiency, resulting in faster service times for customers. Doug and David also discuss the importance of time as a currency and how saving customers time can increase satisfaction and loyalty.

In addition to the benefits of technology, Doug and David discuss the challenges of finding and retaining skilled technicians, a critical position in any dealership. The episode provides valuable insights into the benefits of technology in the automotive industry, including increased efficiency, customer satisfaction, and profitability.

The impact of technology is not just limited to service efficiency.

An insight platform can also make it easier to identify and fix problems quickly. With an insight platform, employees focus on improving processes rather than assigning blame. This shift in perspective has dramatically changed the way employees approach their work.

The platform has also modernized the automotive industry, attracting new talent, especially millennials and Gen Z, who are more accustomed to modern technology. With the help of technology, the industry is poised to handle the challenges of increased inventory and rising federal interest rates.

Technology has revolutionized the automotive industry, and the insight platform has played a significant role in making work easier and more efficient for employees. This modernization and intuitive technology can give the automotive industry an edge in the modern world.

Tune in to learn more about the latest developments in the automotive industry and the insights of industry leaders like Doug Eroh.

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