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As we begin the new year, it’s important to remember that every day counts towards achieving our goals. January sets the stage for the rest of the year and it’s crucial to make the most of it. In the same way that every game counts towards making it to the playoffs in sports, every month of the year counts towards reaching our goals. It’s important to not wait until the end of the year to start making progress, and to remember that every day is an opportunity to take a step closer to our goals.

In the automotive industry, it’s crucial for dealerships to adapt in order to stay competitive. The shift towards a higher volume and lower margin means that it’s important to have the right resources in place to take advantage of new opportunities. This includes having the best search, social media, marketing agencies, and digital OTT to stay ahead of the game. It’s also important to rethink, reassess, and reinvent resources in order to optimize with the current industry scenario.

With the shift towards higher volume, there will be more trade-in, financing, and reconditioning opportunities. It’s important to make sure that you have the right people, resources, mindset, training, technology, and inventory in place to capitalize on these opportunities. As the industry shifts, it’s also important to be prepared for changes in the sales department. With the potential for commission rates to decrease, dealerships need to make sure they have the tools and people in place to retain top talent.

To stay on track, it’s important to have a 2023 game plan in place and to hold yourself accountable for executing it on a daily basis. This means starting now and not waiting until later in the year. By taking action today, we can ensure that every day counts towards achieving our goals and staying competitive in the ever-changing automotive industry.

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