How XPEL Is Redefining Retention & Profitability for Car Dealers

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What if I told you there’s a product that not only boosts your dealership’s profitability but also enhances customer experience, increases retention, and is practically FTC-proof? Sounds too good to be true, right?

Well, in this episode, I sat down with Tony Rimas and Ryan Pape from XPEL—the brand that dealers across the country call the gold standard in paint protection, window tint, and now… windshield film.

Let me put it this way—dealers aren’t just selling XPEL; they’re redesigning their stores to include dedicated XPEL spaces. That’s how big of an impact this brand is making. And for good reason. This isn’t some gimmicky, “nice-to-have” product—this is something customers are actively searching for, something they refuse to buy a car without, and something that has proven itself over and over to increase dealership profitability while delivering undeniable value.

In this episode, we dive into:

  • How XPEL became the gold standard in paint protection and why customers are hooked for life

  • Why dealers are integrating XPEL into their F&I process—and how it’s FTC-proof (yes, you read that right)

  • The revolutionary new windshield film that’s solving a massive, expensive problem for car owners

  • The secret sauce behind XPEL’s insane customer retention—and why it makes dealers more money on the backend

Here’s the deal: We’re in a market where margins are shrinking, customers are harder to retain, and every dollar counts. What Tony, Ryan, and their team at XPEL have done is create a no-brainer value add that customers actually WANT and dealers can bank on. This isn’t about pushing another F&I product—it’s about delivering something so good that customers will walk in and ask for it by name.

Trust me, if you care about maximizing dealership profits, enhancing customer experience, and securing long-term retention, you need to hear this conversation.

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