The Ad Spend Black Hole: How to Increase Ad Performance in Your Dealership
In this episode, my guest is Jen Cole, the Chief Marketing Officer at Cars Commerce, alongside Jarrod Kilway, VP of Digital Operations at Casa Auto Group, and Ron Andrews, VP of Media & Digital Solutions at Cars Commerce. These folks have been in the trenches, building strategies that actually drive results, and they’re not holding back.
Because let’s be real… marketing in the auto industry feels like one giant mystery box. You pour money in, cross your fingers, and hope that somehow, miraculously, sales come out the other side. But here’s the million-dollar question:
Do you actually know what’s working?
Can you confidently say why a customer walked into your dealership?
Or are you just throwing cash into the Google machine and hoping for the best?
Most dealers don’t have real accountability when it comes to their ad spend—and that’s exactly why we’re having this conversation.
Here’s what we dig into:
The real reason attribution is still a nightmare (and how to fix it).
Why dirty data is silently killing your marketing ROI—and what to do about it.
Google Ads vs. Smarter Advertising Strategies—is your budget going to waste?
The website problem no one talks about—you’re getting traffic, but is it converting?
AI, personalization & the future of automotive marketing—how to use it for efficiency, not just as a buzzword.
Oh, and here’s a wild stat that blew my mind? 90% of car buyers can’t even remember the name of the dealership they bought from a year ago. 🤯
That means most stores are spending all this money chasing new customers when they haven’t even built loyalty with the ones they already have. That’s just one of the game-changing insights we unpack.
Connect with David Spisak to Achieve Exponential Growth:
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