Diego Vargas: The Secret Weapon for Dealership Success in 2025

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Alright, buckle up, because this episode is one of those “you’ve got to hear it to believe it” conversations.

I sat down with Diego Vargas, a 30+ year veteran of the automotive industry and the new VP of Dealer Services at VinCue, to unpack how technology and curiosity are shaping the future of retail automotive. Whether you’re a dealer navigating inflation, rising interest rates, or the evolution of used car strategies, this conversation is packed with insights that can help you level up in 2025 and beyond.

Here’s a sneak peek of what we got into:

  • The golden rule of 2025: Why “back to basics” is the key to thriving in a post-pandemic world.

  • AI and tech made simple: How the right tools can help you get the right cars, price them smartly, and move inventory faster than you ever thought possible. (Yes, AI isn’t just for tech bros—it’s for car pros too.)

  • Vendor chaos is out, simplicity is in: Diego explains why dealerships need fewer tools, not more, and how streamlining your tech stack can save you time, money, and a whole lot of headaches.

  • Why curiosity is the ultimate superpower: Diego’s take on how staying curious can help you adapt, innovate, and stay ahead in a business that changes faster than interest rates.

Diego’s passion for helping dealers isn’t just talk—it’s backed by decades of experience, a deep respect for the industry, and a relentless drive to innovate. If you’ve ever caught yourself thinking, “Am I doing enough to stay competitive?” or, “How do I make sense of all this tech?”, this episode has your name written all over it. And let’s be honest, the car business isn’t getting any easier, but with the right mindset, tools, and partners, there’s massive opportunity on the horizon.

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