Glenn Lundy is the only person in the world that grew a dealership 800% in 5 years, from 120 cars a month to a 1000, in a small town of only 9600 people. He is a husband to 1, a father to 7, and the host of the wildly popular Facebook Live show #RiseAndGrind. He’s been seen at places like Hustle and Grind Con, Grow Your Business For God’s Sake! and many more stages across the country.
With 26 years experience in the automotive industry, Glenn lead a dealership from 120 cars a month to an 800% increase in sales in five years, becoming the 2nd largest used car franchise in the country. His unique style makes him one of the most coveted GM’s in the business.
In this episode Glenn shares his insights on the top concerns dealers have going into 2023.
For years, car dealerships have been setting target sales volumes and focusing all their efforts on meeting these goals. Whether it’s selling 100 cars a month or hitting a specific number of units per year, these targets have become the standard for dealerships across the country.
But what if we told you that these targets are limiting your potential and preventing you from reaching your true sales capacity? What if we told you that there is a better way to approach sales, one that could help you break out of old mindsets and take your dealership to the next level?
Here’s the truth: planning volumes are not limits, they are merely starting points. Just because your manufacturer sets a target sales volume for your dealership doesn’t mean you have to stick to it. In fact, you could be selling two, five, or even ten times that amount if you’re willing to challenge yourself and break out of old mindsets.
So, how do you break out of these old mindsets and start selling more cars? First, you need to erase the old belief systems that are holding you back. If you’re still following the same sales strategies you were using 50 years ago, it’s time to re-evaluate your approach. The world has changed, and so has the car buying experience.
Next, you need to start thinking outside the box. Don’t just focus on hitting your target sales volume; instead, focus on how you can sell more cars, increase your profits, and improve your customer experience. This means getting creative with your marketing, investing in new technology, and building a team that is committed to success.
Finally, you need to embrace change. The car industry is evolving rapidly, and if you want to stay ahead of the curve, you need to be willing to adapt. This means being open to new ideas, trying new things, and taking risks.
At the end of the day, selling cars is not just about hitting a target sales volume; it’s about building a successful, sustainable business that can thrive in any market. By breaking out of old mindsets and embracing new strategies, you can take your dealership to the next level and achieve success beyond your wildest dreams.
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